Privacy policy

This Privacy Policy describes how Dolly Delight (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from dollydelight.co (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us. Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners, for the purpose of enabling and operating our text messaging program. Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details: Name, address, phone number, and email address.
• Order information: Name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information: Username, password, security questions, and other information used for account security purposes.
• Customer support information: Information you choose to include in communications with us, such as support requests or feedback.

Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include device information, browser information, network connection details, IP address, and interaction history with our Site.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• E-commerce platforms that power our store (e.g., Shopify).
• Payment processors who collect billing and payment details to fulfill your orders.
• Online tracking and analytics partners (using pixels, web beacons, and cookies).

How We Use Your Personal Information

• Providing Products and Services: To process payments, fulfill orders, send account/order notifications, manage returns/exchanges, and provide customer accounts.
• Marketing and Advertising: To send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show personalized ads.
  SMS Opt-in: By providing your phone number and opting in, you agree to receive SMS messages from us. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance.
• Security and Fraud Prevention: To detect, investigate, or prevent fraudulent or illegal activity and keep our platform secure.
• Customer Support and Improvement: To provide support, maintain our business relationship, and continuously improve our Services.

Cookies

We use Cookies to power, optimize, and analyze our Site (e.g., remembering shopping cart items). For details on Shopify-related cookies, visit Shopify Cookie Policy.

Most browsers accept Cookies by default, but you can configure your browser to remove or reject them. Note that blocking Cookies may impact your site experience.

Our website recognizes the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat it as a valid request to opt out of targeted advertising/sharing for that browser/device.

How We Disclose Personal Information

We may disclose personal information to third parties in the following circumstances:

• Vendors and Service Providers: IT management, payment processing, data analytics, customer support, cloud storage, and fulfillment/shipping partners.
• Business and Marketing Partners: For advertising and promotional activities.
• Consent & Direct Action: When you direct or authorize us to share information (e.g., social media integrations, shipping carriers).
• Corporate Requirements: Legal obligations, business transfers (mergers/acquisitions), or enforcing terms of service.

Categories of Personal Information Disclosed Over the Last 12 Months

We do not sell or share personal information of individuals under 16 years of age without affirmative authorization.

Third-Party Websites and Links

Our Site may contain links to third-party platforms. We are not responsible for the privacy or security practices of external websites. Please review their privacy policies directly.

Children's Data

Our Services are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us to request deletion.

Security and Retention

While we take reasonable steps to safeguard your data, no security measures are 100% impenetrable. We retain personal information for as long as necessary to maintain your account, fulfill purchases, satisfy legal obligations, or resolve disputes.

Your Rights

Depending on your jurisdiction (e.g., US state laws, EEA/UK GDPR), you may have the following rights:

• Right to Access / Know what personal information we hold about you.
• Right to Delete your personal information.
• Right to Correct inaccurate personal information.
• Right to Data Portability.
• Right to Opt-Out of the sale, sharing, or targeted advertising.
• Right to Limit or Restrict Processing.
• Right to Withdraw Consent.

To exercise any of these rights, contact us using the details below. We will not discriminate against you for exercising your rights. Identity verification may be required.

International Data Transfers

Your information may be transferred, stored, and processed outside of your home country. For transfers out of Europe, we rely on recognized transfer mechanisms such as Standard Contractual Clauses (SCCs).

Contact Us

For questions regarding this Privacy Policy or to exercise your rights, please contact us: